What is Business Development?

Business Development drives growth and leverages strategic planning to identify and capitalize on expansion opportunities.

Business Development

What is Business Development?

Business Development (Biz Dev) is a comprehensive approach that businesses employ to identify and create long-term growth opportunities. It’s fundamentally about enhancing the company’s value over time through the augmentation of revenues, expansion of the customer base, entry into new markets, and establishment of strategic partnerships and alliances.

What does Biz Dev do?

Biz Dev does a company’s growth in both vertical and horizontal directions. Horizontal growth involves identifying new market opportunities, forging strategic partnerships, and broadening the company’s customer base to enhance revenues. Vertical growth can be achieved by launching new businesses or products, or through innovation in sales and marketing strategies. Given its expansive scope, strategic planning and the appointment of dedicated business development executives are crucial for effective execution and long-term success.

Strategic business development means setting a company’s directional focus and making critical business decisions about the allocation of its resources to execute this strategy. It includes aligning business resources with strategic objectives, forecasting and reacting to changes in the business landscape, and maintaining competitiveness in the marketplace. The ultimate goal of strategic development is to enhance operational efficiency, increase profitability, and ensure long-term sustainability and competitive advantage.

Business Development Growth is the long-term success and stability achieved through strategic planning and investment in business development strategy. This may encompass entering new geographical markets or industry sectors, launching innovative products or services, establishing strategic B2B partnerships, optimizing lead generation, innovating business models, and engaging in acquisitions or mergers.

How to do Business Development?

To do a business development follow the Strategic Framework, which is a roadmap for ensuring effective and sustainable company growth. It encompasses necessary stages and guidelines to be followed, which typically include the mobilization of essential resources, such as comprehensive market information, adequate funding, and a skilled workforce. Moreover, it necessitates the establishment of a proficient management approach to systematically execute the growth initiatives and monitor their progress. Business development strategy can vary from one company to another and depends on the specific business objectives, industry context, and market dynamics. It’s therefore critical to adapt and customize the framework based on the unique needs and circumstances of the business. Strategic Framework steps include:


Business Development Strategy

Step 1. Outline Strategy

A Business Development Strategy is a comprehensive plan, formulated at the C-level, that charts the course for a company’s growth. It establishes a robust foundation for the company’s business framework by identifying key areas that offer a competitive advantage and facilitate sustainable growth. Given the broad spectrum of opportunities for business expansion, the business development strategy functions as a navigational tool, setting a clear direction and quantifiable goals for the company’s growth initiatives.

To outline Business Development Strategy as a company owner, start by asking yourself what your core business is and where you see the potential for growth. Is there room for expanding your existing products or services (vertical growth)? Or is there a chance to branch out into new markets or sectors, or acquire other businesses (horizontal growth)?

What are Development Directions?

Business development strategy directions are the routes of expansion delineated by the strategy. These generally fall into two main categories:

  1. Horizontal Growth: This direction entails expanding the company’s operations into diverse geographical regions or augmenting the range of products and services offered to the existing market. The primary objective is to attract new customers or penetrate emerging market niches.

  2. Vertical Growth: This involves the expansion of the company along its supply chain. Companies may pursue vertical growth to gain enhanced control over their supply chain, reduce costs, improve efficiency, or ensure product/service quality.

Step 2. Gather Resources

Gathering Business Development Resources is a critical second step in effective company growth. These resources, which can be both tangible and intangible, are essential for the execution of the strategy. They can include business development executives such as a business developer or team, services such as consulting or partnership services, and project tools and software. The allocation of these resources is directly guided by your chosen growth direction.

To gather your Business Development Resources, you first need to identify what’s needed to bring your strategy to life. This could involve hiring a manager or forming a business development team, seeking services from external consultants or partners, and utilizing project tools to simplify and streamline the process. Resources should be allocated in accordance with your growth strategy.

What are the tools?

Business Development Tools are specialized resources, applications, and software platforms that a sales team can use in identifying, developing, and capitalizing on growth opportunities. Selecting the right tools for projects should be based on your specific needs, goals, and operational nature. The four most crucial business development tools categories are:

  • CRM Tools (e.g., Salesforce) are used to manage sales and marketing operations within business development. They streamline customer interactions, lead tracking, and sales pipeline analysis.
  • Task Management Tools (e.g., Jira) aid in organizing, resource assigning, progress tracking, and profitability assessment of various projects.
  • Communication Tools (e.g., Slack) facilitate online information exchange on projects.
  • Marketing Tools (e.g., Hubspot) offer research capabilities and facilitate the execution of marketing-focused plans.

Why is a Manager essential?

Business Development Manager is essential for effective growth of a business. This role, or a similar role within the company, is responsible for executing the outlined strategy. Business development specialists are charged with identifying new business opportunities to drive growth, creating strategic plans, and overseeing their execution. This includes exploring potential markets, establishing strategic partnerships, enhancing sales, and managing key client relationships.

A competent business development professionals should possess a deep understanding of customer needs, which they can leverage to identify lucrative business opportunities and convince the company to invest in these new strategies and initiatives. This role requires excellent task management and analytical skills, and exemplary communication and interpersonal skills. These capabilities enable effective negotiation and relationship management with clients, partners, and internal teams.

Business Development Manager

Step 3. Introduce Project Management

Business Development Project Management is the operational stage where plans are developed and executed based on the strategy and available resources. The business development plan can involve starting a new business, expanding existing business, innovating within the current market, or branching out internationally. The use of growth hacking techniques is also considered in this stage to achieve rapid and significant growth.

To introduce task management you’ll form teams responsible for delivering results applying a given methodology (e.g. Waterfall or Agile). Your b projects could involve launching a new business line, expanding your existing business, innovating in your current market, or expanding your business geographically. 

How to construct a Plan?

A Business Development Plan is a comprehensive document that details the way to realize strategy. It focuses on the most given growth direction and provides means for tracking progress and implementing necessary adjustments as the company navigates its growth trajectory.

To construct a business development plan the best approach is to use the project management approach. An optimally structured plan includes both descriptive and analytical sections. Beyond simply establishing business goals and the means to achieve them, it should incorporate time-based cost and revenue projections. The plan may also consider the engagement of external strategic development services, which can be a viable strategy when internal resources are limited or specialized expertise is required.

Business Development Plan

What are Business Development Services?

Business Development Services are specialized offerings designed to support entrepreneurs and businesses in their growth and development efforts. The type of services needed will greatly depend on the strategic focus of the company. If the company’s strategy emphasizes product innovation or production enhancement, experts from those fields are necessary. On the other hand, if the strategy is to innovate within sales or marketing, professionals specializing in these areas will be required. This approach allows the company to benefit from specialized knowledge and skills, which can significantly enhance the execution of their plans and help them achieve their growth objectives more effectively.

What can Services offer?

Business Development Services can offer a wide range of benefits, depending on the specific needs and goals of your business. This may include market research and analysis, business development strategy planning, product/service development, sales and marketing strategy, partnership and alliance building, training and skill development, managing projects, funding, and investment advice. The type of services depends on the strategy and its direction. By leveraging these services, companies utilize opportunities for growth in their market, whether that’s through expanding their product or service offerings, entering new markets, forging strategic partnerships, or enhancing their internal processes and capabilities. 

market segmentation

How to Boost Business through Marketing?

To boost business development efforts through marketing means to articulate the company’s unique value proposition to the target audience. This strategy not only helps attract potential customers but also aids in retaining existing ones, driving sales, and fuelling revenue growth. Moreover, it offers the company a platform to differentiate itself from its rivals, positioning it for long-term success.

What is a Marketing Strategy?

Marketing Strategy is the plan that directs a company towards differentiation and superiority over competitors. In saturated niches, this marketing strategy seeks innovative ways to attract and engage the target audience, leading to sales.

What is New Business Development?

New Business Development is the creation of long-term value for a company from customers, markets, and relationships. It includes activities such as exploring new niches, developing new products or services, and building relationships with potential partners or customers.

Industrial Lead Generation Strategy

How does New Business Growth contribute to the expansion of a company?

New business growth contributes to the expansion of a company by opening up new avenues for revenue generation. This could be through entering new areas, attracting new customer segments, or launching innovative products or services. These activities increase the company’s customer base and revenues, thereby contributing to its growth and expansion.

audience group analysis

What does Sales Development involve?

Sales development involve activities centered on cultivating and expanding relationships with customers or clients. This encompasses identifying prospective clients, deciphering their needs, proposing solutions that satisfy these needs, and ultimately finalizing sales transactions.

Strategic Development through Sales

Strategic Development function through Sales Strategy by opening new sales channels, introducing new payment methods, and innovating price policies. Applying these sales strategies directly boosts a company’s revenue growth by acquiring new clients and sustaining relationships with existing ones. Effective strategies culminate in elevated sales volumes and augmented revenue, which are instrumental for the company’s growth.

Who is a Business Development Lead?

A Business Development Lead is an individual who leads the company’s strategic growth endeavors. This Lead role, typically affiliated with the directorial level, transcends the duties of a business development specialist, who predominantly executes the strategy. The Lead’s role focuses on the formulation of the strategy and the determination of its directions.

Tracking and analyzing relevant metrics for growth hacking

How does a Lead contribute to a company's growth strategy?

Business Development Lead contributes to a company’s growth strategy by indicating areas for new growth opportunities, establishing strategic alliances, and contributing to the development of products or services tailored to meet customer needs. Their concerted efforts culminate in an expanded market share, a broadened customer base, and ultimately, a surge in revenue growth.

business plan for tech companies

What is International Biz Dev?

International Biz Dev is broadening a company’s operations into foreign countries. Geographical expansion is a natural progression, particularly for production companies and businesses within the B2B sector. International Business Expansion entails tailoring products or services to align with the demands of foreign countries and establishing robust distribution channels.

How does International Development contribute to a company's growth?

International business development efforts contribute to a company’s growth by unlocking new opportunities for a company’s products or services, consequently amplifying the prospective customer base. It also diversifies the company’s revenue streams and mitigates dependence on a solitary market. This strategic move can result in increased sales, elevated revenue, and ultimately, significant growth.

What are Market Development Strategy Examples?

 Market Development Strategy Examples include geographical expansion, targeting new customer segments, or introducing existing products to new market segments. For instance, a U.S.-based tech company expanding its services to the Asian market is an example of geographical expansion. Similarly, a company traditionally serving businesses might target individual consumers as a new customer segment.

product launch strategy

How does a strong Market Development Strategy influence a company's position in the market?

 Market Development Strategy influences a company’s position in the market by exploring new niches or customer segments. Moreover, it can also gain a competitive advantage by being the first to penetrate an untapped niche.

Lead Generation Software

How do the Sales and Business Development Teams work together?

Sales and Business Development Teams work together to create long-term value through market expansion, partnerships, and innovation. The Sales Team focuses on converting opportunities provided by the Business Team into actual revenue through customer acquisition.

How can the collaboration of sales and business development representatives boost a company's performance?

The collaboration of the Sales Team and Business Development Team can boost a company’s performance by creating growth opportunities and capitalizing on them. This synergy ensures a steady flow of new clients while also nurturing relationships with existing ones, driving revenue growth and business expansion.

What does B2B Business Development involve?

B2B Business Development involves creating value for an organization by forging strategic relationships with other businesses. This could involve identifying potential partners, negotiating contracts, and managing relationships with business clients.

manage b2b project

When B2B Business Development is effective?

B2B Business Development is effective when it successfully generates leads, builds strong business relationships, closes deals, expands the customer base, drives long-term customer value, aligns with overall business goals, and provides measurable results. Growth of B2B can be done on several different levels: by introducing new processes, offering new customer experiences, expanding the company’s scope with new functions, acquiring new users, and introducing new offerings or products.

What is B2B Growth Hacking?

B2B Growth Hacking is a marketing strategy that uses creative, low-cost strategies aimed at rapidly growing a business’s customer base and revenue. Growth hacking involves leveraging technology, data-driven decisions, rapid experimentation, and scalable marketing tactics to maximize growth potential.

B2B Growth Hacking works by running quick, iterative experiments across marketing channels and product development to identify the most effective ways to grow a business. This is typically achieved by using technology and automated tools to optimize strategies, making data-informed decisions,

How does B2B Business Development contribute to the growth of a business?

B2B Business Development contributes to business development by creating mutually beneficial relationships with other businesses. These relationships can lead to increased sales, access to new markets, or the development of innovative products or services through collaboration.

How to measure growth in B2B?

To measure growth in B2B, it is necessary to set key performance indicators (KPIs) for each department of the company. Evaluating the percentage change in the sum of KPIs year-on-year helps determine the actual level of company development.

Visualization of company development can be a vector chart, in which each area of the company’s business is represented as a node, and the number of nodes and the number of connections allow for assessed growth. A simpler version of business expansion visualization is an Excel bubble chart. In both cases, it is important to effectively generate leads and use them to increase sales, which will contribute to achieving business goals.

How to achieve Business Development in B2B?

To achieve Business Development in B2B increase a company’s profits by increasing sales and reducing costs. It can be achieved by maximizing the Customer Experience. Positive customer experience along the user journey is a way to increase sales. In order to rapidly increase revenue, the digital business expansion process is used.

What is a Digital Business Development?

Digital Business Development is leveraging digital technologies to drive business development. This could involve developing an online presence through demand generation, utilizing digital marketing strategies, or creating digital products or services.

How does Digital Business Development influence a company's online presence and growth?

 Digital Business Development influences a company’s online presence and growth by enhancing visibility, reaching a wider audience, and providing new channels for customer engagement and sales. Moreover, it can also drive innovation, leading to the development of digital products or services that can generate additional revenue.

social media digital marketing b2b
business plan methodology

How do Marketing and Business Development intersect?

Marketing and Business Development intersect in their shared goal of driving business expansion. While Marketing focuses on promoting the company’s products or services and attracting customers, Strategic Development focuses on creating value through strategic partnerships, market expansion, and innovation.

How do Marketing Business Development strategies contribute to a company's growth?

Marketing Business Development strategies contribute to a company’s growth by ensuring a coordinated approach to market expansion and customer acquisition. While Business Expansion opens up new avenues for growth, Marketing ensures that these opportunities are effectively communicated to potential customers, driving demand and sales. Together, they can help a company reach new opportunities, attract more customers, and ultimately, drive growth.

What distinguishes successful companies in terms of Business Development?

Successful companies stand out in terms of Business Development by their capacity to innovate across various aspects of their operations, be it production, sales, aftersales, or marketing processes. Such innovation accelerates growth efficiently and yields superior financial performance.

multi channel marketing

How do Business Development, Sales, and Marketing collaborate?

The Business Development team, Sales Reps, and Marketing collaborate closely with each other to drive business development, forming a triad that aligns with the company’s growth objectives. Growth Development acts as the architect, identifying and carving out potential growth avenues, such as unexplored niches or strategic alliances.

Marketing, akin to a storyteller, communicates the value proposition of the company’s products or services, thereby attracting potential customers. Lastly, Sales, functioning as the closer, transforms these prospects into actual paying customers, sealing the deal.

How do marketing, sales team, and business developers collaborate?

Collaboration between the sales team, business developers, and marketing contributes to a company’s revenue and growth ensuring a consistent influx of new clients and nurturing relationships with existing ones. Each function plays a key role in the marketing lead pipeline: Marketing creates brand awareness and interest, Sales fosters engagement and manages conversion, and business developers orchestrate the increase of company value. This triad, when working in harmony, results in a sustainable growth engine, driving the company forward in its market.

What is the role of Marketing Leads in Business Development?

Lead Generation’s role in Business Development is fueling growth. It is the systematic process of identifying and cultivating potential customers, or ‘leads’, for a company’s products or services. These leads are then carefully nurtured through the sales funnel until they convert into paying customers, which directly contributes to business expansion.

The lead acquisition can be carried out through various channels, including online advertising, industry events, and marketing automation. Effective lead strategy is paramount to a company’s success, as it not only increases the volume of leads but also enhances the probability of clinching a deal.

How does effective Demand Generation contribute to a company's growth strategy?

 Effective Demand Generation contributes to a company’s growth strategy by providing a constant influx of potential customers. It enables businesses to cast a wider net, engage with a larger audience, and ultimately convert prospects into customers. By driving sales and revenue growth, effective Sales Generation acts as a catalyst, accelerating the company’s growth trajectory.

Outsourcing Lead Generation Experts
Partner drySEO for Digital Transformation

Who is a Business Development Partner?

A Business Development Partner is an individual or an organization that works in tandem with a company to fuel its growth. This partnership might encompass identifying growth opportunities, creating strategic alliances, or lending expertise to augment the company’s market stance.

An exemplary instance of a business development partner is a Demand Generation Agency, which augments a company’s capabilities in digital demand generation.

How does a Partner contribute to a company's expansion strategy?

A Partner contributes to a company’s expansion strategy by offering distinctive insights, resources, or access to novel markets or customer bases. Through strategic collaboration, they can assist the company in identifying and capitalizing on growth opportunities, thereby driving business expansion.

What is a Global Business Project?

A Global Business Development Project is an initiative undertaken by a company to expand its operations internationally. This could involve entering new markets, establishing overseas partnerships, or adapting its products or services for international customers.

How do Global Projects contribute to the international growth of a company?

Global Business Development Projects contribute to the international growth of a company by opening up new markets and revenue streams. They provide opportunities to diversify the business, reduce dependence on a single market, and tap into the growth potential of emerging areas.

How does Project Management impact the Global Business?

Effective project management can significantly impact the success of Global Business Development. It ensures that the project is delivered on time, within budget, and meets the objectives set out at the beginning. It can also help identify and mitigate potential risks and issues that could affect the project’s outcome. Therefore, project management is an essential aspect of executing and achieving the goals of a project.

Exploring the top project management software solutions for 2023

What is a Business Development MBA?

A Business Development MBA is a specialized program designed to equip students with the communication skills and knowledge necessary to drive growth and expansion within an organization. The curriculum typically covers topics such as strategic planning, marketing, sales, partnerships, and mergers and acquisitions. Graduates of an MBA program are well-prepared for roles as Strategic Business Developers, Consultants, or Strategists, capable of identifying opportunities, creating strategies, and implementing actions that increase a company’s value and drive its growth.

How does an MBA contribute to career advancement?

An MBA contributes to career advancement by offering a comprehensive understanding of various business functions, strategic planning, and leadership skills. This knowledge base can propel career advancement, as it provides a broader perspective of business operations and growth strategies. It can lead to leadership roles in business expansion, sales, marketing, or even executive positions.

The acquired skills also enable professionals to better identify growth opportunities, negotiate effectively, and implement strategic plans, all of which are crucial in driving organizational growth.

go to market high tech saas

What does Business Development in SaaS involve?

Business Development in SaaS (Software as a Service) involves creating and implementing growth strategies in the software industry. This can include identifying and pursuing new market opportunities, forming strategic partnerships, improving customer retention, and enhancing the product based on customer feedback and market trends.

How does Business Development contribute to the growth of a SaaS company?

Strategic development contributes to the growth of a SaaS company by exploring new niches and forming strategic partnerships to expand its customer base. Furthermore, through customer feedback,  market research, and service blueprint optimization they can continually improve their product, leading to increased customer satisfaction and retention.

Lastly, effective growth strategies can streamline operations, resulting in cost savings and increased profitability.

What is Go-to-Market Strategy?

A Go-to-Market (GTM) strategy in business development is a plan that outlines how a company will sell its products or services to customers. It encompasses everything from identifying the target market and defining the value proposition to selecting the sales channels and setting the pricing strategy.

How does a Go-to-Market Strategy contribute to a company's success?

Go-to-Market Strategy contributes to a company’s success by ensuring that its products or services are effectively reaching and resonating with the intended audience. It helps a company position its offerings in a way that appeals to the target customers and differentiates it from the competition. Furthermore, a GTM strategy can streamline the sales process, improve customer acquisition and retention, and ultimately, increase revenue.

Go To Market

What is High-Tech Business Development?

High-Tech Business Development is implementing growth strategies in the high-tech industry, which includes sectors like software, hardware, biotech, and more. This can involve everything from identifying innovative technologies and potential partnerships to navigating complex regulatory environments and adapting to rapidly changing market conditions.

In the high-tech segments, up to 60 to 90 percent of the innovation budget is allocated to the development of new products and services. The main reason for this allocation of investment is that this is an area familiar to companies in this sector. The other five areas of innovation are either not budgeted at all, or small portions of 5-10% of innovation spending are allocated to them. In general, the less an area is known to a company, the lower the propensity to invest.

An example is a reluctance to introduce new technologies such as marketing automation and even CRM. Companies that have broken the mold allocate up to about 50% in process innovation beyond product and service development. As a result, they are able to achieve 20-40% growth percentages, while the traditional B2B business increase model is about 10% per year.

How does High-Tech Strategic Development contribute to a company's growth?

 High-Tech Strategic Development contributes to a company’s growth through the development of cutting-edge products and services that give a company a competitive edge. Additionally, forming strategic partnerships can provide access to markets, technologies, and resources. However, high-tech segment development also involves unique challenges, such as managing technological uncertainties and navigating complex regulatory environments, requiring a nuanced and adaptable approach.

Business Development: Key Takeways

  1. Business Development is a crucial strategy that involves the creation of long-term value for a company from customers, markets, and relationships.
  2. Biz Dev Manager plays a vital role in overseeing the execution of the strategic development strategy within an organization.
  3. Growth Development Strategy is a comprehensive plan that outlines how a company can achieve its growth objectives and gain a competitive advantage.
  4. Business Expansion Plan is an essential tool that defines the strategies and tactics a company will use to achieve its growth objectives.
  5. Company Development Services provide specialized support to entrepreneurs and companies in their growth and development efforts.
  6. Business Development in a business context refers to the process of defining a company’s direction and making decisions on allocating its resources to pursue this strategy.
  7. Marketing Strategy Development seeks innovative ways to stimulate the target audience into sales, contributing significantly to business expansion.
  8. Development of Sales involve activities aimed at creating and growing relationships with customers or clients, which is a direct way to generate revenue and facilitate business growth.
  9. International Business Expansion, which entails expanding a company’s operations to foreign markets, is a key strategy for companies looking to diversify their revenue streams and reduce dependence on a single market.
  10. Business Development Partners can significantly contribute to a company’s expansion strategy by providing unique insights, resources, or access to new customers or markets.