SEO Agency for the Business - how to choose and what to pay attention to

When choosing an SEO agency, it’s crucial to pay attention to white hat SEO practices and strategies for creating valuable content that ensure long-term improvement in a site’s position in search results. White hat SEO, which promotes ethical actions that comply with search engine guidelines, such as optimizing the site and engaging content, ensures the building of lasting trust and brand authority online. On the other hand, agencies relying on excessive use of external links of questionable quality can expose a site to penalization, which underscores the importance of ethical methods.

When choosing an SEO agency, it is also important to pay attention to their experience and cases of success, which can prove their effectiveness and understanding of changing search engine algorithms. Google and other search engines are constantly evolving to penalize manipulative practices, so it is essential to use sustainable and ethical strategies, supported by ongoing analysis of trends and algorithms. This approach ensures not only improved positioning, but also building long-term value for users and the brand.

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What is an SEO agency?

An SEO agency is a company that specializes in optimizing websites for search engines to increase their visibility in search results and attract more organic traffic. The job of an SEO agency is to help clients improve the position of their websites in search engine result listings (SERPs) by applying various techniques and strategies, such as optimizing on-page content, building backlinks, analyzing keywords and improving technical aspects of the website. These agencies work according to the guidelines of search engines such as Google to ensure long-term and stable results, focusing on white hat SEO methods that are ethical and do not violate the rules imposed by search engines. In addition to improving search engine rankings, SEO agencies can also offer services related to content marketing, competitive analysis and strategies to increase conversions on client sites.

The difference between an SEO agency and an SEO freelancer lies mainly in the resources available and services offered. SEO agencies, with their team of specialists and advanced tools, can provide a wide range of large-scale SEO services and strategies, which is beneficial for larger businesses with complex needs. Freelancers, on the other hand, often specialize in specific areas of SEO, offering a more personalized approach that can be attractive to smaller companies or projects with limited scope.

The choice between an agency and a freelancer depends on the size, complexity of the project and available budget. Agencies are preferred by companies needing comprehensive SEO services and with larger budgets, while freelancers are often chosen by smaller companies looking for a more flexible and cost-effective solution. The choice should be dictated by specific business needs and marketing goals.

The cost of working with an SEO agency depends on the intensity and scope of work required, with a standard 20 hours of monthly work likely to cost around $6,000, which is adequate for sites requiring basic optimization and ongoing updates. For new sites requiring intensive optimization, the initial scope of work can reach 100 hours, with visible results after 6-12 months. During this period, companies often use paid Google Ads to gain immediate visibility and support a long-term SEO strategy. It should be noted that prices may vary depending on individual project needs and industry specifics.

What to pay attention to when choosing an SEO agency?

When choosing an SEO agency, it’s crucial to pay attention to white hat SEO practices and strategies for creating valuable content that ensures long-term improvement in a site’s position in search results. When choosing an agency, it is also important to consider their experience and cases of success, which demonstrate their ability to adapt to changing search engine algorithms. Agencies relying on excessive use of external links of questionable quality can expose a site to penalizations from search engines such as Google, which are constantly improving their algorithms. That’s why it’s essential to use sustainable and ethical strategies, supported by ongoing analysis of trends and algorithms, which ensures not only improving positions but also building long-term value for users and the brand.

Secure SEO relies on advanced white hat SEO practices and the creation of valuable content, paying attention to technical optimization of the site (such as loading speed, mobile responsiveness, HTTPS connection) and the development of high-quality, engaging content regularly updated and tailored to the needs of the audience. Key aspects of scoping an SEO agency, such as SEO audit, competitive analysis, keyword identification, technical optimization, content strategy, link building, and SEM site promotion, are essential for an effective SEO strategy. These activities not only allow for efficient use of resources but also for better monitoring of progress and evaluation of the effectiveness of SEO efforts, which is fundamental to the success of any SEO strategy.

Which SEO agency for B2B?

For B2B companies looking for an effective SEO agency, it’s important to choose a partner that specializes in tailored business marketing efforts. This agency should have experience in creating strategies focused on the long sales cycle typical of the B2B sector, the ability to generate high-quality leads, and the ability to build brand authority in the industry. It is essential that the agency also knows how to optimize content for professional audiences and has experience in effectively managing Google Ads campaigns that can support organic traffic.

Which SEO agencies for e-commerce positioning?

SEO for online stores is key to increasing their visibility in search engines, which directly increases website traffic and the number of transactions. An effective SEO strategy for online stores relies on the balanced placement of commercial content, such as product descriptions and promotions, and informational content, including blog articles and tutorials. Careful placement of these elements on the site facilitates indexing by search engines and improves the accessibility of information to users, which can increase engagement and conversion rates. It is important that commercial content is easily accessible and attractively presented, thus attracting the attention of potential customers, while informational content should provide added value and support the building of trust in the brand.

It is advisable to choose an SEO agency specializing in e-commerce, which has experience working with online stores and can tailor an SEO strategy to the specifics of the industry and the needs of a particular store. Such agencies use advanced SEO techniques, including optimizing the structure of the site, researching and selecting keywords, optimizing content and building a valuable backlink profile. The effectiveness of these activities can be measured by an increase in organic traffic to the site, better visibility in search engines and increased number of transactions, which demonstrates the effectiveness of the SEO strategy adopted.

Which agency for international SEO?

The choice of an SEO agency for international operations should be dictated by its experience and ability to manage international projects that take into account the diversity of cultures, languages, and search engine algorithms in different countries. For companies with global reach, it is crucial to find an agency that specializes in international SEO, capable of implementing SEO strategies tailored to multilingual content and different geographic regions. Such agencies use advanced optimization techniques, including localizing content, selecting the right keywords for each market, and link-building strategies that take into account local authorities and industry portals. The effectiveness of international SEO efforts can be measured by an increase in traffic from different countries, an improvement in the site’s position in local versions of search engines, and an increase in conversions from international clientele.

When selecting an SEO agency for international efforts, it is advisable to carefully check its portfolio and references from clients with similar international businesses. It is important that the agency has experience working with multilingual websites and is familiar with the challenges of SEO in different countries, including local search preferences and the specifics of search engine algorithms. Agencies with an international network and working with local SEO experts can provide additional value by tailoring strategies to the specific needs and expectations of clients in particular markets.

Determining the scope of work of the SEO agency

Determining the scope of work of an SEO agency is essential for a successful SEO strategy and requires a thorough analysis of the current state of the site, business goals and industry specifics. To achieve optimal results, it is necessary to pay attention to several key elements:

  • Performing an SEO audit is the first step, allowing for a comprehensive SEO evaluation of the site. The audit takes into account an analysis of the site’s structure, loading speed, user usability, keyword optimization, content quality and backlink profile. For example, identifying and correcting page loading speed issues with modern image formats and minimizing JavaScript can significantly improve SEO results.
  • Competitor analysis provides valuable insights into competitors’ SEO strategies. By learning about competitors’ strategies, we can better tailor our own SEO efforts, capitalizing on industry gaps and offering content that better meets the needs of potential customers.
  • Technical optimization of a website includes improving technical aspects of the site, such as loading time, responsiveness and readability for search engine robots. These activities improve the site’s alignment with user intent and increase its visibility in search engines.
  • Selecting the right keywords that reflect users’ search intentions is the foundation of effective SEO. Keywords should be closely related to the company’s offerings, which increases the relevance and visibility of the site in search results. Examples of effective keywords can be based on user behavior analysis and Google Analytics data.
  • Internal linking helps organize the site and makes it easier for search engines to understand the structure of the content. The strategic use of internal links, linking commercial and informational content, increases a site’s authority and improves its positioning.

In addition:

  • Link building: Developing a strategy for acquiring quality backlinks will strengthen your site’s authority in the eyes of search engines.
    SEM Site Promotion: Supplementing SEO efforts with Search Engine Marketing can increase your site’s visibility in the short term by attracting direct traffic through paid advertising.


Each of these elements is crucial in the scoping process for SEO work, allowing you to use your resources efficiently and monitor progress. A clearly defined scope of work, based on thorough analysis and strategy, is the foundation for the success of any SEO campaign, ensuring the building of long-term value for your website.

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What are the marketing activities of SEO agencies?

SEO marketing efforts by agencies, such as LinkedIn, email marketing, and Google Ads, are key to increasing a website’s visibility. Each of these channels offers unique opportunities to reach potential customers:

  • LinkedIn is a business platform ideal for industry networking and content promotion, which can significantly increase website traffic and improve its authority among professionals.
  • Email marketing allows you to communicate directly with customers and prospects, offering personalized messages and encouraging recipients to visit your site.
  • Google Ads allows you to reach a wide audience through paid advertising, increasing your site’s visibility for selected keywords.


In addition, acquiring links from reputable industry sites is essential for improving a site’s visibility and authority. These links are treated by search engines as recommendations, which translates into better positioning. Best practices in this area include:

  • Creating valuable content that naturally attracts links from other industry sites.
  • Establishing partnerships with industry partners, such as through guest blog articles or joint marketing campaigns.
    Active participation in industry discussions and events, which increases visibility and builds brand authority.


Each of these marketing activities, properly implemented and integrated as part of a comprehensive SEO strategy, not only increases visibility and traffic to the site, but also contributes to building long-term value for the brand in the digital space.

DrySEO experience in SEO and SEM practice.

Founded in 2013, drySEO has quickly proven its effectiveness in the SEO and SEM fields, gaining market recognition for its strategies based on creating valuable content. Focusing on understanding the needs and interests of its target audience, drySEO increases companies’ online visibility naturally and sustainably. The white hat SEO practices on which the company’s strategy is based build a solid foundation for trust with search engines, resulting in long-term SEO effectiveness for their client’s websites.

drySEO provides comprehensive SEO and SEM solutions, combining organic SEO with paid Google Ads campaigns. This synergy of activities creates a comprehensive marketing strategy that effectively increases the online visibility of companies in various markets, including internationally. Specializing in international positioning, drySEO helps companies expand overseas, tailoring SEO and SEM strategies to specific local markets and audience preferences. The success drySEO has had in foreign markets confirms the effectiveness of their working methodology, which combines in-depth keyword analysis, content optimization for SEO, and effective Google Ads campaigns.

Key Takeaways

  1. When choosing an SEO agency, it is crucial to focus on white hat SEO practices and the creation of valuable content that provides long-term improvements in page rank.
  2. It is important to pay attention to the SEO agency’s experience and their success cases, which prove their effectiveness and adaptability to changing search engine algorithms.
  3. There is a fundamental difference between an SEO agency and an SEO freelancer, mainly in terms of available resources and services offered, which influences the choice of the right provider depending on the company’s needs and budget.
  4. The cost of working with an SEO agency depends on the intensity and scope of activities, with the cost varying depending on the specifics of the project and industry.
  5. For B2B companies, it is crucial to choose an SEO agency that specializes in business marketing, capable of generating high-quality leads and building brand authority.
  6. Effective SEO for online stores requires balanced placement of commercial and informational content, which facilitates indexation by search engines and improves the accessibility of information for users.
  7. The choice of an SEO agency for foreign operations should be dictated by the agency’s experience in managing international projects and its ability to adapt its strategy to cultural and linguistic diversity.
  8. Determining the scope of the SEO agency’s work is essential for an effective SEO strategy and requires a thorough analysis of the current state of the site, business goals, and industry specifics.
  9. Marketing activities conducted by SEO agencies, such as LinkedIn, email marketing, and Google Ads, are key to increasing a website’s visibility.

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