Digital Marketing B2B

Digital-marketing B2B uses electronic devices as a channel 
to deliver advertising and informational content to generate leads.

digital marketing b2b

What does B2B Digital Marketing do?

B2B Digital Marketing primarily deals with generating B2B leads online. It is mostly carried out in the area of online marketing (websites, social media, email marketing, and paid advertising). Digital Marketing also includes SMS marketing, which uses the GSM network (does not use the Internet).

Internet marketing is
the biggest player in B2B Digital Marketing

B2B Internet marketing is a multidimensional activity: websites, SEO, paid advertising, social media marketing, and email marketing. B2B online marketing activities are divided into organic and paid. B2B organic marketing is where there is no charge for advertising space. B2B paid marketing, is all ads like Google Ads, Facebook Ads, or affiliate ads, where a cost is incurred in connection with the placement of the ad.

Is organic marketing free?

Many companies mistakenly assume that organic marketing in B2B is free. To be effective, organic marketing requires a similar amount of money to set up a marketing campaign as paid advertising. Often, however, organic marketing requires a much greater commitment than paid advertising.

Is SEO free?

A special case of B2B organic marketing is search engine optimization (SEO). This is an investment that begins to yield results after 4 to 12 months, depending on the initial state of the website. Depending on the size of the site, it takes about 3 months for a good SEO to optimize a website. During this time, you have to reckon that a consultant will spend about 150 hours on technical SEO. The second expense, is the production of content, in the form of text, video, and graphics so as to regularly feed the company’s website with new pages and update existing content during the project. To this should be added about 10 hours per month for SEO optimization of new materials. The rates of good quality specialists are comparable to those of business consultants: $100-150 net per hour.

social media digital marketing b2b

How much does
social media
Digital Marketing B2B cost?

Social media marketing is one of the main lea generation channels in Digital Marketing. Observing the trends, however, it is safe to say that it is a saturated channel, with both advertising and spam. For Digital Marketing, this means fewer post likes, and thus less and less opportunity for organic growth. That’s why companies often invest in promoting posts, i.e. paying for post displays for specific target groups.

When is social media marketing for B2B effective?

The effectiveness of generating B2B leads on social depends on the message. Content on social media must meet one of the conditions: it must be inspiring, interesting, helpful or entertaining. Research confirms that content that evokes positive or negative emotions is the most viral on social media. Most B2B companies, or rather, most marketers do not understand social media, treating the channel with static, boring posts.

Effective B2B Lead Generation Campaigns
on social media

Entering a new market, or launching a new product is a great opportunity for social media promotion. Especially if the product is innovative, or if the company enters a niche where demand exceeds demand. The content of the ad should explain in simple terms what benefit customers will get from the new product. The most effective type of marketing content in B2B and SaaS, however, is social proof, i.e., examples of product use with customers. Posts in the form of short videos (called shorts) achieve the best results.


How long does a Digital Marketing
B2B Campaign last?

B2B Digital Marketing content is divided into two types: evergreen content and content with a short online life. Producing evergreen (always-on) content is a very difficult and resource-intensive task, so most content is that which wears out in a few weeks. Google Ads suggests setting 30 days as the time period after which a user should stop being targeted. In B2B and SaaS practice, one month is the maximum time period for a Lead Generation Campaign.

Content in the Digital Marketing

content digital marketing b2b

Website positioning is an ever-changing process. In order to maintain an increase in the number of visitors to a company’s website, it is essential to update the content at least once a year, preferably every 6 months. Optimized websites in the B2B and SaaS segments often follow the 80:20 rule, which means that 20% of the pages generate 80% of the traffic. As a rule, these are the most valuable, educational sites with lots of backlinks. The best example of such a site is Wikipedia, whose Digital Marketing can be described as marketing-free. Valuable, helpful Wiki articles occupy the top positions in most searches with educational intent. Google’s Natural Language Processing (NPL) algorithm uses Wikipedia as a reference for understanding content. This confirms that non-marketing in the form of helpful, comprehensive articles is the best means of digital marketing for generating B2B leads.

The Digital Marketing
and Lead Generation B2B

Lead Generation and Digital Marketing B2B are closely related. Digital marketing includes a wide range of online marketing activities, such as search engine optimization (SEO), social media marketing, and paid advertising. These activities can be used to generate leads or potential customers who have expressed interest in a company’s products or services. In other words, digital-marketing is often used as a tool to support lead-generation efforts.

Where to get more information on
Lead Generation B2B Ads and SEO?

DrySEO’s Lead Generation Strategies, which are a combination of SEO, Ads, and Business Development, have helped successfully build the Digital Marketing B2B of high-tech and SaaS brands in major foreign markets.